1. What is your earliest recollection of watching a television commercial? Do you have a favorite ad? A most despised ad? What is it about thse ads that you particularly like or dislike?
- My earliest recollection of commercials were towards the food industry. I remember sitting in front of the tv and watching the McDonald's kids meal commercials. Their commercials were definatly suited towards the younger kids. I would always remember McDonalds having the best toys and chicken nuggets. Everytime the toys would change, I had to be sure to get the newest toys. For a short time period, I collected the toys. My friends and I considered ourselves to be cool because we would play with our toys at school. My favorite type of ads are the ones that send a strong message to the audience. My favorite ads are the "Foundation for a Better Life" messages. Even though, the commercials are not trying to sell anything, they are encouraging strong values of life that are priceless. Each commercial I see, I try to use that specific message and add it into my daily life and routines. These are the types of commercials that the youth of America should be watching instead of the ones about bad behavior, drugs, and alcohol. There are also certain ads that I despise quite well. These ads are not my favorite type of commercials. The ads I don't prefer are the ones that talk about cigarettes and drinking. These type commercials targer the adult and older crowd and try to persuad the consumers and watchers taht all the "cool" adults drink particular beers and do certain activities.
2. Why are so many people critical of advertising?
- I believe people are critical towards advertisement because they are so opinionated. We, as a people have a right to be opinionated. Whether an ad is good or bad, individuals will always have an opinion about it. There are ads out now that I believe are very well put together and creative with the use of media and technology. There are also ads that are plain, cut, and dry. People use ads in order to market or sell particular products or merchandise. The average person may hear about ads on tv, radio, newspaper, or on bulletin boards while driving down the highway. I can never see myself approving of any ads about drinking, smoking, or drugs. I also learned that some ads can be misleading. It's hard to believe what ads are valid and which ads are fake. The most invalid ads are the exercise ads and the ones about taking diet pills and the weight will "fall off" and "disappear." A person has to know what to believe and what is not true. An ad can please some people, but it won't please everybody.
4. Should advertising aimed at children be regulated?
- I strongly believe advertisement aimed at children should be regulated. I believe that commercials should be brought to the head people of tv networks, than it should be approved of whether or not it is good enough to be televised. I have young siblings and nephews, and that last thing I would want them to see is a commercial they shouldn't be looking at. If an ad it focused towards children than it should highlight playing with toys or something educational. When I watch my nephews, I have my tv set to show very little commercials. I also let them watch shows on NickJr and Playhouse Disney. I know those type of shows are for them and that the commercials are targeted towards their age group.
Thursday, March 31, 2011
Tuesday, March 29, 2011
Chapter 10 Question the Media
1. What are your earliest recollections of books? Do you read for pleasure? If yes, what kinds of books do you enjoy? Why?
-My earliest recollections of books was when I was younger. I had a wide selection of variety of Dr. Suess books. My mohter and grandmother would always read me a good night story before going to bed. I would always request a Dr. Suess book because they would make particular voices to really bring out the story. I had other books as well, but those books were boring to me. My favorite Dr. Suess book was "Green Eggs & Ham" because it will always be a classic child story. The books meant a big deal to me as a child because I valued the reading time with my family. I used to read often when I was in elementary and middle school, but that was because it was required to read a certain amount of books throughout the year. Once I hit high school, the reading process slowly faded out the picture. I would than only read for class, but outside of class I would not think about picking up a book. It was the process of becoming less productive and more lazy. Even now as a college student, my reading skills have not been much of an interest. I find myself making excuses as to why I don't read or couldn't read. As of now, I read things for class or when I'm looking up things such as information for homework or for a project. My favorite types of books involved some type of mystery. I enjoyed mystery books because the books always had a suspense behind the motives. I also liked non-fiction books because the books provided thorough facts that were quite informational.
3. If you were opening an independent bookstore in a town with a chain store, such as Barnes & Noble, how would you compete?
- If I were to open an independent bookstore in a town with Barnes & Noble, I would want to compete with the company. I would compete by having a more cool type name for my business. I would call my store either "Books & Stuff" or "Book Club." That way people would be able to remember the store name because it sounds more realistic. I would also try to create my very own mascot for my store. It would have to be a mascot that represents the power of reading and being a leader, I would choose a lion. On the inside I would provide low budget books, newspapers, computer labs, and also free wi-fi. I would also have a built in coffee shop with smoothies, drinks, and other snacks. In order to make the place more comfortable for everyone, those would be my ideas. Overall, it would be hard to compete with a company as strong as Barnes & Nobles because the company is well respected and established.
6. Would you read a book on an Ipod or a Kindle? Why or why not?
- I would not want to read a book on an Ipod because I used my Ipod only for my music. In today's technology society, Ipods have allowed an individual to do things such as reading novels on the Ipod, even though that does not work for me. I am the type of person that likes to highlight, make little notes, and write in my books to help study or remember things. I know things of that nature, I would not be able to do on my Ipod. I would consider myself to be an old-fashioned book reader. I prefer to have the printed materials in my hands because it would feel more reliable as opposed to an Ipod source. I would be more prone to misplacing my Ipod more than a book. I see a good amount of individuals who have their Ipods on them at all times throughout the day, those would be the ones whom would benefit from Ipod book reading. It may benefit some, but I know it would not benefit me.
-My earliest recollections of books was when I was younger. I had a wide selection of variety of Dr. Suess books. My mohter and grandmother would always read me a good night story before going to bed. I would always request a Dr. Suess book because they would make particular voices to really bring out the story. I had other books as well, but those books were boring to me. My favorite Dr. Suess book was "Green Eggs & Ham" because it will always be a classic child story. The books meant a big deal to me as a child because I valued the reading time with my family. I used to read often when I was in elementary and middle school, but that was because it was required to read a certain amount of books throughout the year. Once I hit high school, the reading process slowly faded out the picture. I would than only read for class, but outside of class I would not think about picking up a book. It was the process of becoming less productive and more lazy. Even now as a college student, my reading skills have not been much of an interest. I find myself making excuses as to why I don't read or couldn't read. As of now, I read things for class or when I'm looking up things such as information for homework or for a project. My favorite types of books involved some type of mystery. I enjoyed mystery books because the books always had a suspense behind the motives. I also liked non-fiction books because the books provided thorough facts that were quite informational.
3. If you were opening an independent bookstore in a town with a chain store, such as Barnes & Noble, how would you compete?
- If I were to open an independent bookstore in a town with Barnes & Noble, I would want to compete with the company. I would compete by having a more cool type name for my business. I would call my store either "Books & Stuff" or "Book Club." That way people would be able to remember the store name because it sounds more realistic. I would also try to create my very own mascot for my store. It would have to be a mascot that represents the power of reading and being a leader, I would choose a lion. On the inside I would provide low budget books, newspapers, computer labs, and also free wi-fi. I would also have a built in coffee shop with smoothies, drinks, and other snacks. In order to make the place more comfortable for everyone, those would be my ideas. Overall, it would be hard to compete with a company as strong as Barnes & Nobles because the company is well respected and established.
6. Would you read a book on an Ipod or a Kindle? Why or why not?
- I would not want to read a book on an Ipod because I used my Ipod only for my music. In today's technology society, Ipods have allowed an individual to do things such as reading novels on the Ipod, even though that does not work for me. I am the type of person that likes to highlight, make little notes, and write in my books to help study or remember things. I know things of that nature, I would not be able to do on my Ipod. I would consider myself to be an old-fashioned book reader. I prefer to have the printed materials in my hands because it would feel more reliable as opposed to an Ipod source. I would be more prone to misplacing my Ipod more than a book. I see a good amount of individuals who have their Ipods on them at all times throughout the day, those would be the ones whom would benefit from Ipod book reading. It may benefit some, but I know it would not benefit me.
Friday, March 11, 2011
Chapter 9 Blog
1. What are your earliest recollections of magazines? Which magazines do you read regularly today? Why?
My earliest memory reading magazines was when I read the NickJr and Cartoon Network magazines. These used to keep my interest because I always use to watch the cartoons on TV, but reading and looking at the pictures, made it much more interesting for me to keep my interest. The magazines have changed when I used to looks at them as a kid. Most of the time, I really look at magazines on a regular basis, but when I am able to I look at different magazines for my interest. For example, I am a kind of person that is really into music and keeping up with the music artist, so I try to read Word Up!
5. Think of stories, ideas, and images (illustrations and photos) that do not appear in mainstream magazines. Why do you think this is so? (Use the Internet, LexiNexis or library to compare your list with Project Censored, an annual list of the year’s most underreported stories.)
Many ads, stories, and illustrations aren’t show in specific magazines because of the content and the use of it. For example, there are specific types of content usage. There is a magazine called, King, and it promotes some sexual content. This would not be suitable for children who read NickJr and other kid magazines. There are many rules and regulations that the corporations need to follow. This goes for if the person wanted to advertise a picture or article. It is similar to the specific channels that should be watched on TV. Certain types of magazines with specific ads and pictures are for certain age groups.
7. Do you think the Internet will eventually displace magazines? Why or why not?
Magazines aren’t as popular as the Internet, but they still exist. Honestly, there are many different types of magazines that play a major part in this economy. For example, kids magazines are for entertainment and enjoyment. In my opinion I don’t feel that Internet would knock magazines completely off the market. Yet, I feel that it may slow it down. Magazines are very important and viewed by different age groups, its just used in different types of ways. In out day and age, we look at Internet for more of our entertainment at times, but we still look at magazines for informative as well as entertainment.
Subscribe to:
Posts (Atom)